Daniella Scappaticci has worked in the beauty industry for over 15 years.
She graduated as a Beauty Therapist in 2002 having successfully completed her ITEC, CIBTAC and CIDESCO examinations and since then has held various positions within the industry. Daniella has a genuine passion for all things beauty related and in such a fast paced and ever changing industry, she prides herself at keeping well informed of all the latest developments and techniques within the industry.
Having started her career working as a beauty therapist, Daniella soon developed a talent for make-up and in 2004 she began a career as a make-up artist with Giorgio Armani Cosmetics. This opportunity allowed Daniella to develop her skill set and experience working behind the scenes for TV shows and Fashion Shoots, giving her a very unique insight into the make-up world.
Daniella then decided to further her career within the commercial sector and she became a Business Development Manager at a large beauty distribution company, which specialised in some of the world leading brands in Skincare, including Mama Mio, REN, Kerstin Florian and numerous other luxury ranges. She trained extensively with these brands in Dublin, London, LA and Sweden. She fostered relationships with high-end retailers, Five Star Spa’s and department stores.
Daniella has been called on for her expertise by many beauty editors and has contributed to magazine articles, TV and radio shows.